In an era where diversification is key to resilience, many car manufacturers have taken bold steps beyond the realm of automobiles. Here are five remarkably random ventures that highlight the unique paths car makers have pursued in their quest for innovation and profitability.

1. BMW’s Olympic Bobsled  
In a surprising move, BMW’s North American division designed a state-of-the-art bobsled for the U.S. Olympic team, debuting in 2014 at the Sochi Winter Olympics. The sled, crafted from advanced carbon fiber and aerodynamics expertise, played a pivotal role in helping the American team secure a bronze medal—marking their first podium finish since 1952.

2. Fiat and Media Expansion  
Fiat's foray into the publishing world began in 1926 with its acquisition of Turin-based newspaper La Stampa. Under Fiat’s ownership, La Stampa transformed from a regional publication into one of Italy’s most prominent daily newspapers. The relationship reached a turning point in 1978 when the paper’s satirical articles angered Libyan leader Muammar Gaddafi. Despite external pressures, Fiat remained committed to the paper, which it eventually sold in 2017.

3. Fordlândia: A Failed Settlement  
In the 1920s, Henry Ford established Fordlândia in Brazil to secure a steady supply of rubber for automotive parts. This ambitious project aimed to create a planned community in the Amazon, complete with American-style amenities. However, due to diseases affecting both workers and trees, the venture collapsed by 1934. Today, Fordlândia remains a ghost of its former self, with only about 3,000 residents.

4. The HERE Mapping Service  
In a rare collaboration, BMW, Audi, and Mercedes-Benz jointly acquired HERE, a mapping service initially developed by Nokia, in 2015. This strategic partnership allows the automotive giants to create a mapping platform tailored for future self-driving vehicles, steering clear of dependence on tech giants like Apple and Google.

5. GM’s Tech Ventures
General Motors (GM) expanded its portfolio in 1984 by acquiring Electronics Data Systems (EDS), a major player in IT. The intention was to streamline GM’s computer operations to enhance competitiveness against Japanese automakers. Despite initial success, GM eventually spun off EDS in 1996 due to incompatibilities between the two companies, with the firm later being acquired by Hewlett-Packard.

These ventures underscore the innovative spirit of car manufacturers, demonstrating their willingness to explore diverse avenues outside traditional automotive production. Whether through technology, publishing, or sports, these companies continue to redefine their identities in an ever-evolving market landscape.