In a recent appearance on the ‘Afrobeats Podcast’ hosted by Shopsydoo, renowned Nigerian singer Chinedu Okoli, popularly known as Flavour, clarified his stance on the Afrobeats genre, asserting that he does not identify as an Afrobeats artist. Flavour expressed his indifference towards not being credited for the global rise of Afrobeats, emphasizing that his contributions lie within the broader spectrum of African music.

“I don’t feel bad when I’m not given credit on the global rise of African music because what the media is talking about is Afrobeats. I’m not an Afrobeats artiste,” he stated. Flavour highlighted the need for greater recognition of various African music genres, citing artists like Fally Ipupa and Diamond Platinumz, who are also promoting African music on the global stage but do not fall under the Afrobeats label.

The High-life musician urged the media to expand its focus beyond Afrobeats, advocating for the promotion of diverse African musical styles. “If you talk about African music, of course, you should mention my name,” he concluded, calling for a more inclusive narrative in the global music discourse.